How to optimize your front desk for more sales (feat. Jerry Durham)


On this episode of Strata Stories, we talk with Jerry Durham, the CEO of the Client Experience Company.

We dive into:
1. What the first 45 seconds of a new patient call should sound like at your clinic 2. Understanding who the end user is vs who the decision maker is when selling your PT or OT services
3. Why the insurance company is NOT your customer and the importance of disconnecting from the payer source

Episode Highlight: “Do not sell the outcome. Everybody always says “Sell the outcome, sell the outcome.” We’re selling the journey to the outcome. And on that first phone call, we sell the first visit. All I’m doing is selling the time and the deliverable with the expert on Thursday at 10:30. But I prepped you for what’s gonna happen. At the end of that first visit, you’re going to get your plan of care and that is your journey back to the gym pain-free.”

Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

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