The biggest marketing mistakes 99% of PT clinics make (Feat. Jimmy McKay)


On this episode of Strata Stories, we talk with Jimmy McKay DPT and Founder of PT Pintcast.

We dive into:
1. Why most practice owners skip to HOW instead of asking WHY.
2. How to find and communicate with your target audience.
3. And why you must understand the game of attention when it comes to marketing your clinic.

Episode Highlight: “Who are you talking to? Because I talk to my best friend differently than I talk to my grandma. They have different relationships with me, and different interests, right? I use different words. I use a lot of four-letter words with my best friend. Not so many four-letter words with my grandma, right? Doesn’t land well. So who is first? Because everything after “who” changes the answers to the other six questions.”

Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

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If you have any questions, comments, or ideas, reach out to Thomas Schreiber, our Director of Marketing at