The Future of Marketing for PT Clinics (feat. Rafael Salazar)


On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness 

We dive into:
1. Why Rafi pays his therapists to create content each week
2. What it means to be in the expertise business
3. How to craft a positioning statement for your clinic
4. And the importance of leveraging digital media in your practice

Episode Highlight: “I pay my clinicians for an allotted time every week to create content. And it’s in their area of specialization. So one of my PTs is a pelvic floor therapist. She’s cranking out articles about pelvic floor and pelvic health and postpartum, prepartum, all of that kind of stuff. Another one of my clinicians is really into running. She’s training for half marathons so a lot of her content is around running injuries”

Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

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If you’d like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT or SLP Clinic head over to and book a call with our team! 

If you have any questions, comments, or ideas, reach out to Thomas Schreiber, our Director of Marketing at