The future of PT & OT marketing (Feat. Tony Maritato)


Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change! 

On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions. We dive into: 

1. Why your PT practice must think of itself as a media company
2. How to start creating content at your clinic
3. And the importance of building an incredible brand for your clinic

Episode Highlight: Tony talking about creating content: “One, I look at it as an alternative way to monetize the services I’m already providing. Two, I look at it as an opportunity to build awareness and help people who are never going to get therapy services in my clinic or even in this country. I get messages from people all around the world who don’t have access to services. It doesn’t cost me anything to share the response that I gave to a patient in the clinic with the rest of the world.

It reduces the barriers, it democratizes access, it does all of these amazing things. And in the process as a carryover, I make way more money than I ever would in a conventional physical therapy clinic model that I would have used 20 years ago.”

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If you have any questions, comments, or ideas, reach out to Thomas Schreiber, our Director of Marketing at