How to Build Revenue-Generating Services That Complement Your PT Offering

On this episode of Strata Stories, we talk with Okon Anita, Founder of Campus Motion Corporate & Sports Health

In this episode Paul and Okon discuss:

1. The three parts of Okon’s PT Clinic – Rehab, Recovery and Performance
2. How to mesh cash based and billable services to increase profitability
3. The nuances of operating a business that uses both physical therapy and physical training methods to achieve best patient outcomes
4. The benefits of using ala carte services for athletes to focus on achieving maximize performance

Connect with Okon on LinkedIn here!

Episode Highlight: 
“We started with physical therapy as the foundation—it was the low-hanging fruit where I had my name, reputation, and relationships with physicians. But I always planned to expand beyond just PT. By incorporating recovery and wellness technology, like cryotherapy and red light therapy, and later adding performance testing, we transitioned into a holistic health optimization model. Now, instead of patients seeing us just for rehab, they come for ongoing wellness, sleep improvement, brain health, and performance optimization. The key was creating clear pathways—sleep health, brain health, metabolic health—so patients know exactly how we can help them, not just in recovery but in achieving their long-term goals.”

Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

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