The biggest threat to the Physical Therapy Industry (feat. Tony Maritato)


On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions

We dive into: 
1. The biggest existential threat to the Physical Therapy industry according to Tony
2. Advice for therapists wanting to make more money and increase their value
3. How to pitch your practice to referring physicians and patients
4. Building a community through Facebook Groups
5. How to recruit therapists and create an incredible culture
6. And finally, how to increase the margins at your clinic

Episode Highlight: “The biggest existential threat to the profession is not declining reimbursement. We can always deal with declining reimbursement. It’s this lack of communication and people leaving the workforce, the brain drain, the smartest, the best, the most passionate therapist who can’t fulfill that passion. They’re the ones who are leaving and they’re not getting replaced because students are think “250,000 in student loans or I could take a job in tech?” I’m going to tech.”

Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

Be sure to check out all of our resources and subscribe to our newsletter!

If you’d like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT or SLP Clinic head over to and book a call with our team! 

If you have any questions, comments, or ideas, reach out to Thomas Schreiber, our Director of Marketing at