We dive into:
1. The advantages of niching down and how to pick your niche.
2. How to develop the cash-based part of your business.
3. Why Medicare is the best lead generation tool ever.
4. What metrics Tony is always tracking in his clinic.
Episode Highlight: “What therapists should realize is no matter how hard I push down the road of Total Knee, and if you look at any of my content that’s patient-facing, it’s all Total Knee focus. Total Knee still makes up less than 40% of the total referrals that I see. We still get a variety of referrals. I still have the joy of treating different conditions. But as a specialist, as an expert, I planted my flag in the niche of total knee replacement. And no, I don’t think the niche can get too small now that we have access to a global community.”
Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
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