The most important metrics your PT practice must track (Feat. Tony Maritato)


On this episode of Strata Stories, we talk with Tony Maritato PT, the founder of Total Therapy Solutions.

We dive into:

1. The advantages of niching down and how to pick your niche.
2. How to develop the cash-based part of your business.
3. Why Medicare is the best lead generation tool ever.
4. What metrics Tony is always tracking in his clinic.

Episode Highlight: “What therapists should realize is no matter how hard I push down the road of Total Knee, and if you look at any of my content that’s patient-facing, it’s all Total Knee focus. Total Knee still makes up less than 40% of the total referrals that I see. We still get a variety of referrals. I still have the joy of treating different conditions. But as a specialist, as an expert, I planted my flag in the niche of total knee replacement. And no, I don’t think the niche can get too small now that we have access to a global community.”

Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

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