How Innovative PT Solves Chronic Disease and Low Margins (Feat. Frank Benedetto)

On this episode of Strata Stories, Paul sits down with Frank Benedetto, Founder of The Honey Badger Project, to discuss key strategies for physical therapists and practice owners.

They dive into:
1) The role of physical therapists in addressing the chronic disease epidemic in the U.S.
2) How new grads and business owners can innovate and implement time-leveraged strategies for growth
3) Applying Y Combinator principles to build a practice that truly meets patient needs
4) Strategies to maximize the lifetime value of each patient


Episode Highlight:

“Visits per week. If there is a dream is that with the information that I’m trying to bring to the world is that we set a new standard for what we’re trying to achieve beyond visits per week, beyond your blended rate, beyond these basic metrics and really start infusing. Because when you start looking at time leveraged delivery mechanisms or you start looking at ancillary revenue streams that no longer hinge on the visits but the totality of the worth of let’s say that plan, that plan of care or the lifetime value of the monthly recurring membership ongoing, all of a sudden the business owner could step back and yes, visits per week will likely be one of just many stats, but instead of this gold standard… If you’re a cash or insurance-based owner, all you’re doing is selling sessions, either through insurance reimbursement or your direct pay. It is time to innovate, and it can be easy. You can take the first step. There are apps you can download and use those apps to then charge your clients for continued access to you, your knowledge-based programs, habits.”


Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

Be sure to check out all of our resources and subscribe to our newsletter!If you’d like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT or SLP Clinic head over to stratapt.com and book a call with our team! 

If you have any questions, comments, or ideas, reach out at hello@stratapt.com


Connect with Frank Benedetto on Instagram here.

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Become a better clinic owner

Every Sunday we’ll send you a quick and insightful email with the latest Strata Studios episode and new resources to help your clinic grow.