How Small Practices Can Thrive in a Big Therapy World

On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness 

We dive into:
1. The role of private equity in healthcare and why it’s such a key player
2. How small practices can succeed amidst larger healthcare systems
3. Shifting your mindset from survival mode to building a sustainable, enjoyable business

Episode Highlight: “Your goal as a practice isn’t to be the biggest player like United or Delta—it’s to be the most profitable, like Southwest. When you nail profitability, your opportunities for expansion and exit grow exponentially. Focus on fun and profits, in that order, because profits without fun is just as miserable as fun without profits.”

Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

Be sure to check out all of our resources and subscribe to our newsletter!If you’d like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT or SLP Clinic head over to stratapt.com and book a call with our team! 

If you have any questions, comments, or ideas, reach out at hello@stratapt.com