The Future of Patient Engagement Starts Here (Feat. Lindsay DeLong)

This week on Strata Stories, Paul Singh, sits down with Lindsay DeLong, Founder of EquipMeOT and a true expert in social media, engagement, and online community building.

They dive deep into why the next generation of patients isn’t looking to be sold to—they’re looking for connection:

They also explore:
1. How to focus on real engagement instead of chasing empty metrics
2. Why great content without great distribution falls flat
3. How small, consistent actions today can create a powerful community tomorrow

Episode Highlight:

“The most predictable thing about social media is that it’s unpredictable.”

Connect with her on Instagram here!

Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

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If you have any questions, comments, or ideas, reach out at hello@stratapt.com