The Marketing Blind Spots Holding Your Clinic Back (Feat: Neil Trickett)

On today’s episode of Strata Stories, Paul Singh, CEO of StrataPT, sits down with Neil Trickett, PT and CEO of Practice Promotions, to unpack what real marketing looks like for therapy practice owners — and why most clinics get it wrong.

They dive into:
1. Why “just having a website” isn’t enough — and how to actually convert visitors into new patients
2. How Neil would market a brand-new clinic in 2025 with no shortcuts — just the essentials
3. The simple exercise that reveals whether your practice is attracting the right audience
4. Why your Google Business Profile might be your most valuable marketing asset (and it’s free)

Episode Highlight:

“There’s so many tactics that you can do when it comes to marketing that it can be very confusing. And that’s where we get into trouble. We chase the shiny object. We think that this is going to be the solution to getting me all the new patients I could ever want. And that’s never the case with marketing, right? Marketing, you first have to plan it out. Like what am I trying to accomplish here and how does that fit in with my organization?”

Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

Be sure to check out all of our resources and subscribe to our newsletter!If you’d like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT or SLP Clinic head over to stratapt.com and book a call with our team! 

If you have any comments or questions, please reach out to hello@stratapt.com

Connect with Neil here
Check out his new BOOK!