How To Fire Therapists Without Burning Bridges (Feat. Rafi Salazar)

This week on Strata Stories, Paul meets with Rafi Salazar, OT, and CEO of ProActive Rehab & Wellness.

They unpack the challenges and opportunities of leading people well, especially when the stakes are high.

Inside this episode:
1. The conversations that actually improve employee retention
2. What to do when it’s time to let someone go—with clarity and respect
3. How to lead your team through a major EMR/Billing transition (without chaos)

Rafi reminds us that trust isn’t built during easy times—it’s built in how we handle the hard ones.

Episode Highlight:

“I do feel like as a leader, your primary responsibility for the people that you’re leading is to really look out for what’s best for them. And sometimes that means they’re on your team, sometimes it means they’re not.”


Strata Stories are conversations between Strata’s CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!

Be sure to check out all of our resources and subscribe to our newsletter!

If you’d like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT or SLP Clinic head over to stratapt.com and book a call with our team! 

If you have any questions, comments, or ideas, reach out at hello@stratapt.com

Become a Better Clinic Owner

Every Sunday we’ll send you a quick and insightful email with the latest Strata Studios episode and new resources to help your clinic grow. Thousands of owners and directors read it each week!

Become a better clinic owner

Every Sunday we’ll send you a quick and insightful email with the latest Strata Studios episode and new resources to help your clinic grow.